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Microsoft Is Exploring Ad Integration in Windows Operating System

Image Source: StockStudio Aerials / Shutterstock

Recent years have witnessed a noticeable shift in how Microsoft is handling the development of Windows. Some argue this change began with the introduction of Windows 11, the latest operating system from Microsoft, while others point back to Windows 10 in 2015.

This transformation, likely guided by Microsoft’s top management, involves using the operating system for advertising and revenue purposes. Although Microsoft has the liberty to alter the OS as required, some users find these intrusions disruptive. Certain ads cannot be permanently hidden or eliminated, potentially causing interruptions during crucial moments.

Microsoft has implemented various advertising strategies within Windows, including user session menu ads, ads within the Get Help app, third-party ads on Copilot, lock screen ads, and utilizing diagnostic data for advertising objectives. These examples showcase the growing trend of advertising within the Windows environment.

Anticipated Increase in Ads and Promotions

Microsoft is consistently experimenting with new features that could introduce more ads and promotions. A Windows enthusiast known as PhantomOfEarth revealed that Microsoft is upgrading the Recommended section of the Start Menu to incorporate promotions for apps.

The prevalence of ads in Windows may become more pronounced as Microsoft considers including app promotions in this section. Users who opt out of this section might overlook these ads and promotions, underlining the advertising emphasis in Windows.

Microsoft has adjusted the relevant setting under Personalization > Start > Show recommendations for tips, app promotions, and more to clarify the potential display of app promotions.

Previously, Microsoft had toyed with website recommendations in development versions, but these were removed before the final release, much to the relief of users.

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Another potential area for ads in Windows 11 is a new taskbar button named “Recommended,” suggesting forthcoming app or service recommendations that may include advertisements.

Image Source: StockStudio Aerials / Shutterstock

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