Writing articles online have many benefits to them – one of these benefits is that the traffic they generate can help give yourself more exposure as a blogger online, making yourself a more dominant figure in the blogosphere and open up new roads for you to take. However, getting exposure from an article online is about two things: 1) you need to make sure the article is of high quality and useful to the web users that read it and 2) you have a good author bio at the end of your article which describes accurately and precisely who you are. For this reason, here are some tips to help you master the author bio at the end of your articles and create one that will sell yourself well online.

 

 

#1 Write Your Bio in 3rd Person

Although author bios that are wrote in 1st person do offer a level of connection and adds personality to the bio, they are less professional in general – if you have created a good article as well, your personality should come through that anyway.

Always make sure to write your author bio in 3rd person. Not only does it read more professionally, it makes it seem more factual since writing in 1st person will always make your bio seem a little bias towards yourself even if the content is the same as a 3rd person bio. As well as this, first person also gives the impression of bragging, which you will need to do in a bio to some extent, whereas 3rd person makes your bragging not as noticeable to the web user. Take the following made up example:

• I graduated with a degree in Internet marketing and created and sold websites for $100,000+.
• John Smith achieved a 1st class degree in internet marketing before creating and selling websites in the region of $100,000+.

 

 

#2 Bios are There to Help Web Users

Although many bloggers think the point of bios are to promote yourself, well, to some extent, they are. However, the underlying reason for a bio is to help the web user such as the following reasons:

• Provide the web user some information about you to see if the article they just read is a load of rubbish or if it comes from someone who knows a thing or two about that sector: credibility.
• To develop a bond so that the reader is not just reading an article from a ‘stranger’ but from you.
• To be able to contact you or find out more information about you, if they want to.
• To see if your skill set or experience can help them with further information/help not found in your article.

 

#3 Keep it to around 50 words

You can take into consideration the above points when creating a bio. However, if you either make it too short or too long, the bio will be worthless since it you will either not have anywhere near enough information in it or have too much which will bore the reader. Therefore, as a general rule of thumb, try and stick to an author bio of 50 words. This does not have to be strict. However, from conducting a little research online, you will find that the vast majority of author bios are around that word limit.