One of the core pillars of blockchain is the fact that it’s supposed to be a completely decentralized system. This means that central powers, like governments, banks, or big businesses, cannot act as intermediaries. This peer-to-peer system fosters better user-focused building, as well as a fairer system for all.
As blockchain has continued to grow over the past few years, we’ve seen the principle of decentralization being followed by some of this industry’s largest names. In fact, the majority of scandals in blockchain come from industries that feign being decentralized while actually being completely centralized. We’re looking at you, FTX!
The principle of decentralization has expanded across the entire industry, even influencing media coverage and systems that blockchain has in place. A great example of this is how, despite being around for over a decade, there still aren’t a central few new sites that have a monopoly over this system.
When we look at British or American news sites, a few core names instantly come to mind. Yet, in the world of blockchain, you can ask 10 different people what their favorite news site is and get 10 distinct answers. While this is wonderful in many ways, it also makes getting your blockchain company’s content into news sites a little more challenging.
Beyond actually securing a lead, you also need to know where to post and which sites are best for which sub-categories of crypto news. This is one of the many reasons that crypto CEOs typically opt for working with a blockchain press release service.
Let’s dive into some of the other benefits that blockchain companies are set to gain when working with a distribution network.
Blockchain Press Release Services Have the Breadth
As stated previously, there isn’t any one leading network that all people get their blockchain news from. This is wonderful in terms of freedom of the press, but can be a pain when it comes to getting your content seen by the groups you’re aiming for. If you’re just starting off in the world of blockchain, it can be hard to know which sites better cover which news, not to mention securing a contract in each one of these news sites.
Most leading blockchain press release services will have large networks that you can instantly take advantage of. If you have to pay for every single posting you make on a news site, you’re going to quickly spend a lot of capital getting precious backlinks. In fact, Outreach Monks predicts that brands can spend anywhere from $5000-$20,000 on a backlink campaign.
For new cryptocurrency brands, this is simply not going to be the in the budget. While distribution services have an upfront cost, they’ll be able to get your content on a variety of pages with much more ease. Their whole job is to build up relationships with people in media networks.
By entering into a contract with a press release service, they will get your contact exactly where it needs to be. If you explain your target audience to them, they’ll be able to skim through their contracts until they find a few crypto news sites that are best suited to your news.
This can be an invaluable service, especially when you’re trying to break into the industry.
Distribution Services Will Offer Content Guidance
Even if you’re a seasoned marketing professional, the world of blockchain marketing is completely different to what you’re familiar with. When planning a media campaign, the type of content that does well isn’t comparable to that which is typically recommended in traditional space.
In order to better understand what sort of content to post, working with a distribution agency can help you get your foot in the door. Due to the huge number of active news sites in the world of blockchain, you need to match the subject of your content to the site you’ll post on. Beyond that, you also need to match your style and form to the site itself.
If you’re not familiar with a site, juggling content, form, and structure is going to waste a lot of time. Before even putting pen to paper, you’ll have to read through 10s of articles on the site to get a feel for what does well. As a busy CEO, this time could be better spent doing almost anything else.
That’s why it’s so useful to partner with a blockchain press release service. Instead of having to figure this all out for yourself, you can simply request details on the content that will succeed on a certain site, then write directly for that audience.
Not only does this save you a lot of time, but it also means that all of your published content will do much better on the site you’ve chosen. This is a total win-win for your company and will help radically increase the speed with which you break into the blockchain community and become recognized by its participants.
Whether you’re an avid news reader or not, it’s clear to see that crypto news website are here to stay. With millions of combined views and a constant cycle of new information permeating across the web, these are major hubs of information. When an investor wants to find more information about a project or wants to develop a more holistic idea of what a company does, their first stop will be a news publication.
Due to this, it’s vital that your business stays on top of its own portrayal in the media. The easiest and most effective way of doing this is by working with a blockchain press release service, which already has contacts around the web. Do this, and you’ll be seeing your names in lights across this industry in no time.
Best of luck growing your cryptocurrency brand in 2023!