Advertisements have taken over the marketing world by storm. You might agree with us that we are surrounded by advertisements. Whether you are listening to music, watching a video, scrolling through social media, or reading the news. You’ll see organizations promoting their products and services.
As a matter of fact, companies earn double the amount they spend on online advertising. That means promotions help in achieving the primary goal of organizations. However, there are several marketing methods for your product or service, but the use of Google ads seems to be rising.
Why? The reason is that Google is the biggest search engine platform, and every person uses it. Everything you need to know, you can get information regarding it within a few seconds. That’s why companies are using this platform for their benefit.
You must be wondering that- We can use SEO for that, then why should we pay for promoting our brand on it? You are absolutely right about it. SEO is a great technique to be on the top of SERPs. But, our question to you is: do you get instant results from it? If we are not wrong, your answer is “No.” SEO is effective, but its drawback is that you need to be consistent and have to wait for at least a few weeks to get the result you want. However, that is not the case with Google ads. In fact, there are several other benefits of using this method of promotion. Curious to know what those are?
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Elevates brand awareness
Various researches have shown that paid promotion on search engines helps in elevating brand awareness by 46%. As you can design your promotion strategy, you will be able to target your customers directly. Besides that, if a user searches about the product or service you provide, you’ll show up on the top of the results. It means that the click-through rate (CTR) will also increase, implying more website traffic.
An efficient way to outrank your competitors
Believe it or not, but due to the internet, it has become effortless to communicate with customers. However, the level of competition has also increased quite a lot. That’s why you need to plan a metric-based digital marketing strategy and beat the competitors. And if you include PPC in your other strategies, you will very easily outperform your competitors.
Significant increase in conversion rate
You know that most of the people get the results they want on the first page of SERPs. That means if you are not on page one, the chances are that your customers won’t be able to discover you. But this problem is resolved by the paid promotions instantly. As ads are shown on the top of the first page, users will indeed click on them. And it means that they are interested in purchasing the product, hence the high conversion rate.
To sum it all up!
If you are using only SEO for ranking higher, it’ll take a lot of time and money for you to see the results we mentioned above. And believe us, considering the rising competition, if you don’t hurry, you might lose a lot. That’s why you must start using Google ads this instant.
Photo by Solen Feyissa on Unsplash
