Indian Twitter users are celebrating as they start earning substantial ad revenue payouts through Elon Musk’s innovative initiative. By embracing the X Premium membership, content creators are receiving up to Rs 3 lakh. To be eligible, users need to have an X Blue subscription, gather a minimum of 15 million impressions on their posts in the last three months, and maintain a base of at least 500 followers.
The X Premium membership, previously known as Twitter Blue, is priced at Rs 900 per month and has proven to be a profitable choice for select Indian accounts like Gabbar Singh. This ad revenue sharing endeavor introduced by Twitter in July and spearheaded by Elon Musk is available to X Premium subscribers globally.
Gabbar Singh and Being Humor are among the Twitter accounts that have shared screenshots of SMS notifications from their respective banks, confirming the substantial payouts they have received. Singh’s screenshot showcases a Rs 2 lakh payout from Twitter, while Being Humor boasts an impressive Rs 3.5 lakh reward from X.
To take advantage of the financial benefits of X, creators need to go through a three-step process. They must first subscribe to X Blue, then accumulate at least 15 million impressions on their recent posts, and build a dedicated following of at least 500 individuals.
Subscriptions serve as the gateway to financial success on Twitter by allowing creators to earn a recurring income based on their content. Followers pay to access exclusive content and personalized interactions, and engaging with creators earns them a distinctive badge to enhance the interaction experience.
Creators who meet the prerequisites of 15 million impressions and 500 followers can join the Subscriptions program. This allows them to offer premium content to their paid followers, potentially leading to financial gains as Twitter may contribute a portion of the funds paid by followers.
Twitter aims to simplify the process for eligible X Blue and Verified Organisations subscribers. Once creators meet the necessary criteria and enroll in the program, they can expect payouts once their earnings exceed $50. The exact calculation method employed by X to determine payout values remains undisclosed, adding an element of intrigue to this innovative revenue-sharing model.
The introduction of the Twitter Premium subscription, led by Elon Musk, has brought several notable advantages as well as potential drawbacks. On the positive side, creators can now monetize their online presence by offering exclusive content and direct interactions, establishing a sustainable income stream. This also fosters a stronger sense of community and provides users with access to premium content and interactions that were previously unavailable.
However, critics argue that this subscription model could create a digital divide, where premium content becomes exclusive to those who can afford it. This may lead to a fragmented user base and reduce the accessibility of valuable information and engaging content.
Turning to Elon Musk’s initiative of paying Twitter influencers, there are commendable aspects and potential concerns to consider. One advantage is that it validates the role of content creators and compensates them for their efforts and influence. This recognition encourages a culture of content creation and brings diverse perspectives to the platform.
However, there is a risk that paying influencers could compromise the authenticity and genuine nature of their content. Monetary incentives may lead influencers to prioritize profit over authenticity, resulting in a decline in quality and sincerity. Maintaining the balance between financial rewards and content integrity becomes a critical challenge.