Analysts have been predicting a decrease in Facebook’s popularity, but the platform still seems to be going strong, reaching a record 3 billion monthly active users, which means that over 40% of the world’s population is now using the platform.
According to Meta’s latest quarterly report, the total user base across all its applications including WhatsApp, Instagram, Messenger and Threads, now has around 3.88 billion monthly active users, which is close to about half the world’s population.
In 2021, Facebook experienced a small decline in daily active users, but it has since increased its daily active users to 2.064 billion, up from 2.037 billion in the last quarter.
This significant growth can be attributed to Facebook’s introduction of reels, a short video feature similar to TikTok, which has been integrated into both Facebook and Instagram for some time, despite facing criticism at times.
“I think we have the most exciting roadmap ahead that I’ve seen in a while. We saw unprecedented growth out of the gate and, more importantly, we’re seeing more people coming back daily than I expected,” said Meta CEO and founder Mark Zuckerberg.
Having launched a new Twitter-like microblogging application named ‘Threads’, Meta is now at the center of a heavily competitive social media industry situation. With over 100 million users in just a week, Meta is working hard to increase user retention for the new application.