To make sure you are making the most out of Twitter, it is important to optimize every part of a Twitter profile so that when it comes to tweeting, everything is in order to gain clicks on links, followers, retweets and more. Without further ado, here are 5 top Twitter tips you can use to maximize your online presence on Twitter.

 

#1 Customization Tips

The first step to an optimized Twitter profile is to make sure you have changed everything from the default. This includes:

• Updating your profile picture. Either make it a picture of yourself or a logo of your business, depending on what your Twitter account is about.
• Use as much of the 160 character bio as possible. The more information in the bio, the better the idea people will have of you if they have no clue what the Twitter profile was about before.
• Use a background image. The last bit is to make a background that compliments your profile picture. For a business, this could be a screenshot of the homepage or for you, a panorama of you at a nice location etc.

 

#2 Follower Tips

The way Twitter works evolves around engagement – the more you engage with other Twitter users and followers, the better. Therefore, here are some tips for engaging with followers:

• Always reply to followers that tweet you – that way, your followers will engage more with you and more people will follow you based on your level of engagement with them.
• Retweet interesting tweets. Internet marketing does not always mean marketing yourself. If there is something that will benefit your audience, retweet it! That way your followers know you are not just plugging your own business but providing useful and relevant information to them in general.
• Do not follow thousands of people – There seems to be a tactic on Twitter that is if one follows thousands of people, they will get a follow back from each one of them. For some people, this seems to work. However, it really does not look good for an account to follow thousands of people. Only follow those that you generally have an interest in. An account with a 1:1 ratio of following to followers will perform worst than one with a ratio of 0.1:1.

 

#3 Tweeting Tips

Making sure you have optimized your tweet is essential to 1) getting clicks on links in your tweets and 2) get as much engagement in your tweet as possible. Here are some tweeting tips:

• Make sure you know all of the ‘lingo’ of Twitter. This is includes tweets, retweet, hashtags, trending topics, direct messages, replies and so on.
• Schedule your tweets. Most people are on Twitter either at lunchtime or after work when they are chilling out. Therefore, tailor your tweets to these times to get the maximum amount of exposure/engagement from your tweets.
• Tweet at max 1-3 times a day – any more and people may start to unfollow you if they feel you are spamming their timeline with your tweets. Therefore, be concise and only tweet when you have something actually interesting to tweet about.