Connect with us

Hi, what are you looking for?

News

YouTube Introduces 30-Second Non-Skippable Ads on YouTube Select

Previously YouTube showed two 15-second non-skippable ads on large screens, however now only a single 30-second ad will be displayed

Addressing its users at the Brandcast 2023, YouTube announced the introduction of a new 30 second non-skippable advertisement for YouTube Select on CTV. Prior to the new 30 second advertisements, all select channels on large screens received two 15-second non-skippable advertisements.

“YouTube Select is now landing over 70% of impressions on the TV screen, so we’re making it easier for you to use existing assets in front of the most-streamed content,” said the platform while announcing the new 30 second advertisement.

The YouTube Select is basically an advertisement campaign that allows advertisers to target the top 5% of the most popular and highly-viewed content in each specific niche thus offering a greater advertising reach and success.

YouTube believes that users on the large screens are already suited to watching bigger advertisements because of Television, making this a great option.

“This format also seamlessly fits into what viewers already expect and experience on the big screen,” said the platform.

Apart from introducing the 30 second non-skippable advertisement for CTV users, YouTube is also working towards prohibiting ad-blockers since they allow users to watch ad-free content thus affecting the earnings of both the platform and the creators.

Advertisement. Scroll to continue reading.
AIAD

This was first spotted by a Reddit user, who posted a screenshot claiming that he received a YouTube push notification telling him to turn off his ad-blockers before accessing the platform, the popup even offered him an ad-free alternative, asking the user to sign up to the YouTube Premium, an ad-free paid YouTube subscription.

 

Photo by Alexander Shatov on Unsplash

You May Also Like

News

Reports indicate a rise in GPS signal disruptions along the India-Pakistan border, highlighting an increase in electronic warfare activities between the two countries. This...

News

The introduction of Meta’s AI chatbot into WhatsApp has brought significant privacy concerns to the forefront for users. This feature, recognizable by a persistent...

News

ISLAMABAD: Pakistan has officially authorized the establishment of new international airports in Sukkur and Muzaffarabad, aimed at boosting connectivity and meeting the demands of...

News

ISLAMABAD: In a pivotal initiative designed to empower the youth and boost prospects for employment abroad, the Government of Pakistan is set to launch...