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My Monetisation Strategy for High Traffic Websites

Every website that brings in traffic has the potential to make money. However, determining what platform and way to monetise a website is an extremely difficult process that needs lots of time to perfect. After all, how do you know, say affilitation is better than Adsense which is apparently better than Infolinks for your website? The truth is that you do not know and the vast majority of us guess what is best for our website. However, after running and monetising a few high traffic websites, I feel I have produced a monetisation strategy that will maximise the revenue produced by websites. Here’s my secret.

 

First Step – Implement Ezoic

I have tried, pretty much, every mainstream way of monetisation through advertising for my websites. What I have concluded from years of testing is that Ezoic is, by far, the best way to monetise a website with traffic. By using artificial intelligence to determine what adverts to show where, when and what size automatically I found that it trebeled my earnings as opposed to Adsense. The rules of Ezoic are a lot less strict than Adsense too, where you are allowed to have as many adverts on a web page as possible along with sticky adverts.

The more traffic you have, the better Ezoic works since it is possible for it to do more A/B testing on your implemented ad units to get an idea of what works best for your unqiue and specific ad setup on your website.

 

 

Secondly, Add Affiliate Links in Content

The content, for SEO purposes, should have at least 1-2 internal links scattered in it, linking correctly to articles that would benefit the web user. As well as this, I tend to like to stick one Amazon affiliate link in the content too, since some of the high traffic websites are usually talking about a product/service that is usually sold on Amazon.

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Although a conversion through Amazon affilitation usually brings with it cents if it is under $10, the beauty in Amazon affilitation is that if the web user buys anything else during the same shopping spree as the affiliated product, you will get commission for that too. Therefore, the sky is the limit for what you can make, plus the link is useful to the web user and hardly impacts the website’s health or traffic.

 

 

Thirdly, Sovrn is Worth Having

Sovrn is a platform which works to further improve the CPM (cost per thousand) that your website produces from advertising units. It does this by calculating the viewable engaged time (the time the web user is engaged with the webpage whilst an advert is viewable to the web user) and looks to improve it for your website. From doing this, the CPM increases since advertisers want the web user to be engaged with their adverts and viewed and are willing to pay more to get this. Therefore, this is a further optimisation ontop of Ezoic’s optimisation.

 

 

Write a Book

The truth of most websites is that they actually make the content creator come across as an expert in the field they are talking about. People love learning from experts, which is generally why they like to gain more insight into them through reading a book created by them. The content you create can be used as a promotional tool to a book you created on the content you are talking about. From this, you could have an advert or link at the bottom of articles that guide web users to a book you created on similar content to the article, but much more in depth. Although writing a book it a lot of effort, it will pay off.

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