It might seem like Lensa AI sprung up overnight when suddenly, your friends are all posting artistic renditions of themselves that they generated on the app. But while the Lensa AI app itself has been around since 2018, its viral “magic avatars” feature launched in late November, boosting the app to the No. 1 spot on the iOS App Store’s competitive “Photo & Video” charts. For comparison, YouTube is No. 3 and is No. 4 on the charts at the time of publication.
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