Poor branding doesn’t just lose you customers—it destroys trust and damages your reputation. What’s worse, many companies focus only on visuals, unaware that branding goes beyond design. It shapes how a company looks, sounds, and moves, influencing perception at every touchpoint.
As an accomplished design director with extensive experience in branding, design strategy, and creative mentorship, Philip Wadewitz brings a hands-on approach and strategic mindset to every project. With his expertise, brands evolve from outdated to iconic, reclaiming their relevance and trust.
From Creativity at Home to Global Influence
Philip’s passion for design began in his childhood in Australia, where his entrepreneurial spark shone early. While his brothers were out playing football, Philip was designing custom puff-paint tracksuits and exploring creative ventures.
This dedication led him to pursue a Bachelor’s in Design (Visual Communications) with honors, as well as a degree in International Studies from the University of Technology Sydney. These early experiences shaped the innovative, collaborative approach that defines his career today.
Throughout his career, Philip worked with premier creative teams as he traveled between Sydney and Berlin before joining the New York creative landscape. His branding and design strategy expertise helped him create diverse projects across digital platforms, environmental graphics and motion design.
Photo: Freepik
Big Wins and Game-Changing Collaborations
Throughout his career, Philip has partnered with talented teams to deliver transformative projects for globally recognized brands. His contributions include:
Rebranding a Global Financial Institution
In one of his most ambitious projects, Philip collaborated on the rebranding of a major financial institution. His responsibilities included updating the logo, developing bespoke typefaces, and creating motion guidelines. These elements ensured the brand’s identity was consistent across digital and physical touchpoints.
Fast Company honored the project with an Innovation by Design Honorable Mention for Best Type Design in 2024.
Virgin Australia Transformation
Philip worked with top designers and strategists to redefine Virgin Australia’s brand, from onboard experiences to signage, earning industry accolades. Collaborating on key elements like identity development, uniforms items, and onboard experiences, he helped transform the airline from a low-cost carrier to a premium brand.
This project earned the AGDA Design Effectiveness Award and recognition as a finalist in the Australian Marketing Institute Awards for National Brand Revitalisation.
Global Rewards Program Revamp
Philip was the leading designer for the visual reconstruction of a global rewards program by creating designs that connected with diverse audiences but maintained loyalty to parent brand values. Through collective efforts and precise oversight, Philip enabled the international program to succeed in its implementation.
Motion Design for a National Airline
Philip’s teamwork with brand strategists and motion designers resulted in the development of extensive motion guidelines for a leading airline. The guidelines established a unified customer experience by perfectly synchronizing brand visual identity with animations and other digital features.
UBET Rebrand and Retail Experience
As part of the UBET rebranding project, Philip partnered with architects and digital teams to create an immersive flagship store experience. His efforts extended to retail signage, visual identity design, and enhancing customer touchpoints. The project earned multiple accolades, including recognition at the Transform Awards Asia Pacific and the Transform Awards Sydney and Melbourne for its excellence in stakeholder relations and visual identity.
Philip holds multiple design awards bestowed by both AGDA and Rebrand Awards, plus numerous other respected organizations. He demonstrates exceptional competence in creating innovative solutions that perfectly unite visual design with strategic approaches.
Throughout his professional career, he has worked alongside top-tier companies, including IKEA, Shopify, and Commonwealth Bank of Australia, demonstrating his wide-ranging skills and knowledge throughout multiple business areas.
Strengths That Drive Results
Philip combines creativity and strategy, ensuring every design choice strengthens the brand’s message. His key strengths include:
- Brand Identity Development: Crafting cohesive narratives that strengthen brand equity and resonate with audiences.
- Strategic Execution: Ensuring every design decision contributes to a broader vision.
- Team Leadership: Mentoring designers and fostering environments where creativity thrives.
- Cross-Disciplinary Expertise: Drawing from diverse fields, including environmental design, motion graphics, and digital branding.
These strengths allow Philip to deliver designs that are not only visually stunning but also impactful in driving business success.
Why Philip’s Story Matters
Throughout his career, Philip has proven how effective collaboration can be combined with strategic thinking and creative vision. Clients and team members trust him because he successfully blends artistry with company goals. Philip creates inspiring and engaging results while working on branding, motion design, and environmental graphics.
The Future of Design: Philip’s Next Frontier
Philip envisions getting closer to brands and other people through an evolving focus on design in future connections. He studies augmented reality technology with immersive design methods to create interactions that expand past conventional user touchpoints.
Philip takes a strong ethical stance by blending eco-friendly procedures into brand communications through sustainable resource use alongside efficient digital design approaches.
He dedicates significant effort to educating new designers while helping them build skills and adaptive mindsets for survival in an ever-changing industry. He strives to push boundaries through innovation and motivate emerging creators to shape their impact globally.
Ready to Transform Your Brand?
Philip Wadewitz’s journey is a testament to the transformative power of design. His story offers valuable insights for professionals and organizations looking to elevate their creative strategies.
Ready to transform your brand? Let Philip Wadewitz show you how bold design and innovation can redefine your business.
About the Author:
Jessica Bennett is a freelance writer who enthusiastically practices design from her Brooklyn, New York home. She merges her creative strategy and branding experience to discover the stories behind remarkable designs and their creators passionately. During non-writing hours, Jessica loves visiting art galleries and exploring digital trends on her activity roster.
