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Google Enhances User Experience with New AI Features in Search

Image Source: PixieMe / Shutterstock

Google is currently piloting a new “AI Mode” within its Search platform, aimed at incorporating conversational artificial intelligence more seamlessly into the user experience. This move is part of Google’s continuing mission to enhance search capabilities through advanced AI technologies.

The AI Mode includes a conversational interface that allows users to refine their search queries and build context through ongoing interactions. A notable feature is a button positioned in the top-left corner of the interface, which is currently not active but is thought to link to conversation history with Google’s AI system, Gemini. Additionally, a new shortcut in the Google Search widget is expected to facilitate quick access to this AI-enhanced functionality.

This initiative is part of Google’s broader strategy to integrate AI throughout its range of services. The company has been experimenting with AI-generated summaries, called AI Overviews, within its search results. These summaries aim to provide concise information at the top of search pages, giving users immediate insights. However, this feature has been criticized due to concerns over inaccuracies and the potential impact on content creators.

In response to user feedback, Google has taken steps to improve its AI features. Recent updates entail the better integration of links within AI-generated summaries, as well as a wider rollout of AI Overviews to additional regions, including India and Japan, accommodating local languages.

As Google continues to test and roll out these AI-focused features, the company emphasizes its commitment to improving user experience while ensuring the accuracy and reliability of the information provided in search results.

Image Source: PixieMe / Shutterstock

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