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Apple’s iPhone – Success to Hinge on Multi-Carrier Deals

Apple’s long awaited iPhone is set for release in early 2007. According to Think Secret, the phone will feature a 2.2 inch LCD display and a hefty 3 megapixel camera, all contained in a candy bar like form factor (think iPod nano). Initially the phone will be available exclusively through Cingular.

I would argue that Apple’s success with the iPhone hinges on signing deals with mutiple cellular carriers. I’ve long been annoyed by the fact that any given phone model is usually only available with a single cellular service provider. I have a basic understanding of the technology issues at hand, but believe that the exclusivity has led customers to made cel phone buying decisions not based on the quality and innovation of the device itself, but what carrier they are with. This needs to change.

If Apple hopes to dominiate in the cel phone market, as they have the portable MP3 player arena, then it’s imperative they offer the product through all major carriers. Having to switch cel carriers in order to get their product is going to squash a boat load of ‘on the fence’ customers who would quickly adopt if they didn’t have to make that change.

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