According to a report by Bloomberg news agency, Apple Inc has recommenced advertising on Twitter as confirmed by Elon Musk on Sunday. Additionally, it has been reported that Amazon.com is also planning to resume advertising on Twitter at an estimated amount of $100 million per year. However, there has been no official statement from Amazon, Apple, or Twitter regarding this.
An email reviewed by Reuters described the offer by Twitter as the “largest advertiser incentive ever on Twitter,” stating that U.S. advertisers can have their incremental spending matched with a “100% value add,” up to a cap of $1 million, upon booking $500,000 in additional spending.
A tweet by a Platformer News reporter mentioned Amazon’s plans to restart advertising on Twitter at around $100 million annually, subject to some security adjustments to the company’s ads platform. Earlier this month, Musk met with Apple Inc’s CEO Tim Cook at the iPhone maker’s headquarters, indicating a reconciliation in the ongoing conflict between the two tech giants.
During a Twitter Spaces conversation, Musk disclosed that Apple is currently the largest advertiser on Twitter and has “fully resumed” advertising on the platform. Since Musk’s acquisition of Twitter, there has been a reduction in staff, including those involved in content moderation, and instances of spammers posing as prominent public companies, leading to concerns within the advertising industry.
Numerous companies such as General Mills Inc (GIS.N) and luxury automaker Audi of America halted or paused advertising on Twitter post the acquisition. Musk also mentioned a “significant” decline in revenue for the company in November.
Following the meeting, Musk posted a video on Twitter from the Apple Park headquarters, depicting a shadow of himself and Apple’s top executive, suggesting a positive outcome from their discussion. Musk later stated that they had a “productive conversation” and ironed out any misunderstandings, particularly regarding the potential removal of Twitter from the App Store, with the Apple CEO clarifying that such action was never considered by Apple.
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