When it comes to making online from traffic coming to a website, you will find the vast majority of website owners will be using pay per click advertising to monetize their website. From the list of PPC programs to use, Google Adsense is the clear favorite to use for various reasons.

If you place Adsense adverts on your site, it will make money. However, it is not efficiently making you money because the adverts have not been optimized in anyway to fit the type of traffic reaching your website. Of course, there are obvious changes you can make to adverts such as size, colour and location that will affect the click through rate the adverts will achieve. However, there are many other ways to improve the performance and earnings Google Adsense can make you. Here are three quick tips you can implement into your Google Adsense account which will help to increase the earnings of your website.

#1 Link Adsense to Google Analytics

The integration of Google Analytics with your Adsense account will help you look deeper into your Adsense statistics, which will make it much easier to find the weak points to your Adsense adverts and improve upon them.

Google Adsense statistics are good. But, just like WordPress/Blogger statistics, they are not good enough to really understand what is going on with your adverts/website – Google Analytics can provide such detail.

#2 Use Responsive Adverts

Responsive adverts determine how much space there is to display an advert based on the website’s design and allows PPC advertisers to bid for such a space. What this is great for are responsive website themes, which will vary in width and more based on the type of device that is viewing it.

Before this, if you can a 336×280 advert above content for a desktop theme, a 336×280 advert will appear for mobile traffic too, which can sometimes produce non-desirable results. Responsive adverts adopt the best sized adverts for the space it is working in.

#3 Always Allow Text and Image Adverts

Google Adsense advert’s CPC works around the simple concept of supply and demand. If there is a strong demand for an advertising space, the CPC of that space will increase. If the competition (demand) is low for an advertising space (supply), the CPC will be low. Therefore, you will want to always make sure you can have the maximum amount of competition for your advertising spaces.

One way of doing this is through enabling both text and image adverts. This will make sure whatever the format the advert is in from the advertiser, they will bid for the space because your advertising space is compatible with their advert.

Ultimately, although the above tips are short and simple, they have the potential to revive a failing Adsense account – not every change in Adsense has to be huge to enable a huge change to earnings…