For many advertisers, they will stick to one form of internet marketing and that is it. They will learn the ups and downs of the form of marketing, learn to optimise their campaigns and more and will generally run successful campaigns. However, times do change and technology can be considered the fastest moving market in the world – you only have to look at some of the smartphones that were being released a few years ago to ones nowadays like the Samsung Galaxy S6 Edge. My point is that you should not ever get settled into using and sticking to one form of internet marketing. For the most, advertisers will stick with desktop PPC. However, my job in this article is to make you aware that you should be starting concentrate your efforts on mobile PPC and, in general, mobile marketing. Here is why.

#1 The Desktop PC Is Dying

It is true that the sales for desktop PCs (and even for some laptop PCs) are declining year on year. Replacing their market share are tablets and mobiles. This is because technology has enabled people to surf the internet and do things they would have done on their desktop PC on their mobile or tablets. For the vast majority, this is a great thing.

What does this mean?

People are not using desktop PCs as much to surf the web any more. Therefore, when you have advertising campaigns online that are aimed at desktop PCs, the chances are that the majority of the traffic seeing your campaign are actually seeing it from other types of devices such as laptops, tablets and mobiles. This makes it clear that your campaign should be optimised for this.

#2 People Prefer Touch

It goes without saying that touching a link on a web browser feels much more natural than using a mouse or, worse yet, a track pad on a laptop <- this is partly the reason why web browsing on tablets and mobiles is a far more enjoyable experience than doing it on laptop and desktop PCs. You will find that because there are now devices that enable internet marketing to be done with simply touching the screen, the click through rate of certain campaigns will be extremely healthy as touching the screen comes natural to everyone.

What does this mean?

If you can incorporate your campaign or form of internet marketing to take advantage of people touching the screen of their devices, you are onto a winner.

Ultimately, at the end of the day, it is your choice whether you want to use your efforts in the mobile sector or not. The underlying point is that more and more people are using their mobiles and tablets to use the internet so if you are living in the past making campaigns assuming all your traffic will be viewing your website from a desktop PC, think again. This will cause a lot of your budget to go to waste if mobiles and tablets are viewing your campaign not optimised for their screen size and touch features.