Using social media for business advertising can be a lucrative strategy.
In today’s technologically advanced world, businesses are no longer required to use traditional marketing methods to advertise their products and services. Instead, many of them are taking advantage of social media for business to market their company. The advertising option is cost effective, and it puts you in direct contact with potential customers. However, you will spend more of your personal time managing it.
How to Begin
Brilliant social media campaigns start with a well-planned strategy that includes identifying current and future customers. Evaluate your audience by determining the age, profession, gender and hobbies of the people who are likely to be interested in your products or services. The next step is to develop your company’s advertising objectives. Common objectives include:
- Creating and increasing brand awareness
- Marketing your company’s service and support features
- Managing your business’s reputation
- Obtaining website traffic
The Importance of Social Sharing your Products or Services Online
Your customers are sharing more information about what they like and prefer to do when they’re online than ever before. Your goal is to get them to share the details of your products and services with their contacts on social networks. When they do, you’ll likely see an escalation in Internet traffic, which will help you obtain new clients. One recommendation is to add sharing options in a variety of spots on your website. For instance, if a customer takes the time to review one of your products or services, then provide an easy way for him or her to share the information with Twitter followers or Facebook friends. Consider adding a direct link that forwards your site’s Uniform Resource Locator, or URL, to your customer’s Twitter account or Facebook page as it is a fast, easy and convenient sharing method. The thank you for making a purchase page is another recommended link location. You could also include a social media link in the sale confirmation email.
Companies that have created successful campaigns include the Ford Motor Company. About 18 months before it released the Ford Fiesta, the car company gave a model of the car to 100 social media influencers. Ford assigned the influencers missions and requested that they record their driving experiences on different social media channels. The campaign resulted in the car company selling around 10,000 Fiestas during the first six days the model was available.
Ways to Establish your Business on Social Sites
The three most popular social media sites are:
Facebook features a casual and welcoming environment, so you’ll need to create a Facebook Business Fan Page to begin marketing on the site. Assess the page’s layout because the visual display is important to the Facebook experience. With Twitter, you can broadcast updates and promotions online. Also, be sure to follow other tweeters in your business. Twitter focuses on communicating and conversations, so you’ll need to interact with other people frequently. On LinkedIn, be sure to focus on the professional side of your business. The career-emphasizing site is ideal for beginning a conversation with other people in your industry. LinkedIn also allows your customers and clients to give your business professional recommendations.
Avoid Using Outdated Marketing Methods
Today’s consumers frequently feel overloaded by the amount of information they receive. To avoid adding to the information surplus, isolate the smallest consumer segments possible and personalize your company message to them.
Final Considerations
Social media for business marketing gives you more ways to advertise your company successfully. By planning your strategy and trying a variety of social media marketing methods, you can save your advertising dollars for business growth while keeping your company fresh and up-to-date in the eyes of your customers.
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