Selecting The Best Theme For Your Website

In general, most people will agree that high quality content will always gain traffic from the likes of search engines. Direct and referral traffic, on the other hand, is affected by things such as the layout of your website and its theming (since if a website has poor theming upon entering it organically, they are less likely visit the website again or refer it socially). For this reason, it can be considered that how you theme your website is fundamental to the success of it. Here are, at its most basic, the three types of theming you can implement into your website with pros and cons to each.

 

Contrast

A contrast theme involves colours that stand out from one another such as black, white, yellow, red, green and blue. They are vibrant and colourful and do not ‘go together’ in anyway:

• + Grabs the attention of the web user.
• + Colourful themes may appeal to a certain audience and potentially the one you are targeting.
• – It will be an eye sore after a while, decreasing the chance the web user will return to the website.
• – Vibrant colours may distract web user from reading the content.

 

Compliment

A complimenting theme uses colours from the contrast theme. However, instead of having the colours clashing against each other, they will compliment each other through making the colours less vibrant and having less colours in general. So, instead of, lets say, blue, red, yellow and green as a contrast theme, a compliment theme would be finer tints of blue/green and yellow/red.

• + Much more pleasing to look at than contrast themes.
• + Colours add colour to the page without making it an eye sore.
• – The whole website is now limited to using a few selection of colours to prevent the theme from going contrast.
• – Harder to grab web user’s attention on certain areas of the website.

 

Minimalism

A minimalistic theme has the minimum amount of colours in the theme (which usually makes the template very white and plain coloured). If there are any colours, the colour saturation is reduced to keep to the minimalistic theming. Only one extra colour is used with white.

• + Very pleasing to look at and go back to time and time again.
• + Easy to identify elements on the webpage as less distraction.
• – Can get a bit boring to look at for web users.
• – Dull but safe theme to go for.

 

There we have it. From this, I hope this will help you choose what theme to make your own website.