Asus splits into three different companies – Motherboards are now branded “Pegatron”
I have been a fan of Asus motherboards for as long as I have been building computers. Only once have I ever built a machine with a non-Asus mobo and that’s not an experience that I’d like to repeat.
So, I was understandably.. surprised when I heard the announcement that Asustek is splitting into three distinct companies. In recent years Asus has been making headway as a major manufacturer of computer systems. The decision to do the spin-off was not only to reinforce the brand name that Asus now holds in the PC manufacturing segment, but also to prevent conflicts of interest within the company. This frees up Asus as a PC company to use third party vendors for some of its components.
The motherboard division of Asustek will now be branded Pegatron. This seems like an odd move to me as their motherboard manufacturing business has been around much longer than the PC side of the equation. It makes more sense to me to sacrifice the branding of the newer PC business than to do away with years of established motherboard prowess. Obviously their board sees it differently. Also, I think that Pegatron is an incredibly stupid name. Seriously, it’s retarded sounding.
Unihan, the other spin off, will handle casing and other non-PC manufacturing.
Let’s hope that the quality of the motherboards and other PC components stays the same because I am not all that excited about trying to find another manufacturer to go with. Regardless, I won’t be sticking any Powered by Pegatron stickers on my case even if I do stick with their motherboards.
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I was also quite shocked to hear that Asus was splitting up and that the motherboard company was ‘transforming’ into a Decepticon!
The choice to keep the Asus brand name with the PC business makes quite a lot of sense as the buyers of pre-made PC’s will generally be a lot less computer tech firm savvy than those building their own and choosing motherboards and cases etc…
Asus is now manufacturing mobiles! I guess this comes under UNIHAN.
Asus makes great motherboards. They are recently starting to get mainstream attention though. Correct me if I am wrong but it all started with the development of the mini laptops??