The homepage is one of, if not, the most important page of your website for a number of reasons. It will naturally gain a lot of traffic and will generally be the first web page new visitors interact with on your website. For this reason, it is important to make a good first impression and have a homepage that encourages the web user to stay on the website. In order to achieve this, you should have a homepage optimized to keeping web users on your website and encouraging them to explore it – here are some ways to do this.
Keep it Clean
Cluttered homepages only work in specific situations, such as for the likes of big superstores like Amazon. Taking this type of business out of the context, and homepages should be kept simple and clean.
The attention span of web users online is very short. It only takes a few seconds for a web user to develop an opinion of a website and its design. The cleaner the look is, the more likely the web user will stay on the website.
Use a Call to Action
No matter what your website is about, there will be some sort of action you will want the web user to perform on your homepage to make the most of your website. Such examples of an action to complete by the web user include:
- A click onto link/s
- Lead capture of information
- Reading content
- Watching a video
A great way to get the action you want from the web user is to use a call to action. Call to actions do not take up much text, or space for that matter, and significantly increase the chance of a successful action from the web user.
Choose Your Font Size Carefully
The font size of the content on your website actually plays a huge role in how successful your homepage is. The larger the font is, the increased probability of it being read and read first. For this reason, it is important to change the font size of your content based on this simple statement. You can do this by prioritizing the content, and then adjusting the font size accordingly.
Use a Headline or Logo
Brand awareness is also very important on the homepage – you want the web user to know your brand to attract direct traffic. This is usually achieved on the homepage with the use of a headline or logo.
Commonly the logo sits in the top left of the homepage, with the headline or title in the central location, usually in a large font (based on the above point).
Include a Navigation Menu
An important part to the homepage is to make sure that there is a navigation menu on it, preferably at the top. This should allow the web user to access any part of the website in a quick and easy manner.