The great thing about websites is that the sky is the limit when it comes to how far a website can grow. For example, if you wanted a small blog, where you post niche content once a week, your website will grow at a certain rate. If you posted content 10 times a day, it would grow almost at an expontential rate. This is what attracts many people to creating websites and blogs – it is completely flexible how you run them and you can put in as much or little time as you want into them.

For those that are looking to expand their website, such as for a content mill (a website dedicated to producing high quality content), there is the potential to expand such a website to bring in even more traffic to generate revenue from. After all, most people who own content mills think there are not many paths to expansion for such a website, since the business plan of the website is relatively simply. This article is here to tell you that, in some cases, you are wrong. Here are some of the best ways you can expand a website.

#1 Add a Forum to the Website

Although the comment sections to articles are generally quite good, forums are far better since they allow the whole community to communicate more efficiently, without being tied down to a comment section of a specific article.

There are lots of plugins you can use on WordPress to generate forums for free. Some of the favourites on the internet include bbPress and BuddyPress. As well as this, there are many websites out there that will generate code for you to implement forums in HTML or javascript, if you should so wish to.

#2 Create Accounts for Web Users

Following on from creating a forum, having a website where it is possible for web users to create accounts and make their user experience more personal when they visit your website can significantly improve the performance of your website on the whole. This is because of the fact that web users will have accounts with your website will give them more reasons, in the future, to re-visit your website, increasing the amount of direct traffic and returning visitors your website gets.

#3 eShop

Content mills are known most famously for being websites that have very high quality and niche content on them, hence how they can gain so much traffic organically. Although the majority of content mills out there generate revenue through traditional methods such as PPC advertising (Google Adsense) and affiliate advertising (Amazon Affiliates), there are other ways you can both expand your business and generate more revenue. One of these ways is through creating an eShop on your website. If your content mill becomes a recognised brand for which it is possible to sell merchandice and even books (if your content mill is good enough to publish a book through), then it is definately worth investing time into creating an eShop or eStore to capitalise on traffic that are willing to buy into your content mill.