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3 Features of a Successful Website

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It is the million dollar question: what makes a good and successful website? On the whole, there Image result for website successare many factors which will institude a good answer to this question. However, this does not mean there are not some features that are the same between successful websites. With this in mind, here are three features which are seemingly apparent with every successful website so that, if you are do not have any of the below, you can implement it into your website to make it more succcessful.

 

 

#1 A Great Design

Regardless of what the website is about, a successful website will always have a great design.

With this, you have two roads you can go down:

  1. Pay someone to help you to produce a great one-off theme for your website.
  2. Buy an already optimised and designed theme from the hundreds of website designers out there.

Of course, it makes more sense to make sure your website is unique and to go for point 1. However, if you are tight for budget, you might see more sense to purchase an already designed theme and modify it to your own needs. That way, you are getting the best of both worlds – a cheap theme to buy that has been modified to an extent that the theme is different to every other website online – originality is key to success online.

 

 

#2 Quality Content

No matter what website you look at, you will always find the large and success websites have content that is specific and extremely readable, generally because web users want to read it due to it being useful.

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There seems to be a lot of websites out there that will copy content ideas from other websites and make articles on that. In general, these type of articles will never do well. It is the first written, new ideas and quality content that will always do the best. The most successful websites will always somehow create new content that is not on the internet already.

 

 

#3 Contact

The best websites out there will always make it possible for you to contact the creator of articles or a member of the team, should you so wish. This way, it makes web users feel more connected to the content they are reading. This is usually done through the following ways:

  1. Enabling comments to be posted on articles
  2. Including a forum section onto a part of the website
  3. Including a contact page to contact the team behind the website
  4. Social media channels to tweet or send Facebook posts etc.

Unfortunately, some websites have picked up the bad habit that reading articles and browsing online is a ‘one way’ communication, where the website is communicating to the web user and that is it. However, we are human afterall and humans like to converse. The best websites out there enable a ‘two-way’ port of communication to web users so, yes, the content is the website’s port of communication to the web user. But, there are many ways the web user can communicate back to the website to start a conversation off.

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